The aptly named Michael Rudolph is the largest car bow manufacturer in the US. According to Rudolph, 80% of giant bow sales happen in December.
Needless to say, the holiday season is a popular time of year to buy or lease a vehicle! One reason is because of the many Christmas lease deals that begin popping up during this festive time of year.
These dashing discounts are about more than salespeople getting into the Christmas spirit, however. Your local dealerships are eager to clear their lots in time to start the New Year! As a result, your odds of finding a reliable, affordable vehicle are highest in the month of December.
Will you be the next person to buy one of Rudolph’s giant red car bows? Continue reading to learn all about the best car deals for December.
Is December a Good Month to Buy or Lease a Car?
By Christmas Day, salespeople have many reasons to offer you a great deal on a vehicle. If you see an incredible offer, it’s not too good to be true!
December is the month with the highest discount off the manufacturer’s suggested retail price (MSRP). On average, you’ll see cars offered at an average of 6.1% off MSRP. Additionally, you’ll see exciting sales and lease incentives you won’t find any other time of year.
We’ve outlined three reasons behind the influx of car dealership holiday deals below.
Take Advantage of Sales Goals
Why do you see so many Christmas car deals? Most of the time, it has to do with sales goals. Automotive dealers set monthly, quarterly, and annual sales goals. Late December sits at the intersection of all three.
By Christmas week, most salespeople know exactly how many sales they need to make to bring them over the line. As a result, they’re motivated and enthusiastic about earning your business!
Likewise, automakers have quarterly and annual sales goals, too. They might allow dealerships to offer even steeper discounts on certain makes and models. If you’re flexible about which vehicle you drive away with, you can get a phenomenal deal around Christmastime.
Feed into the Holiday Sales Frenzy
Additionally, many dealerships take advantage of the festive frenzy of the holiday season. They may choose to capitalize on holiday marketing opportunities while consumers’ thoughts are on spending. They will offer Christmas car specials (which, yes, sometimes means throwing in that big red bow)!
Help Make Room for New Models
Finally, you’ll see many holiday lease deals because of when the automotive year begins. Most dealerships begin getting next year’s models as early as October. That provides plenty of motivation to move their existing stock. Take advantage of their eagerness to clear space for those shiny new models.
Be aware that many automotive dealerships begin moving their old inventory as early as Halloween. There are quite a few sales events between October and Christmas Day. Veteran’s Day and Black Friday are also great opportunities to grab a discount before Santa arrives.
As a result, there may not be as many discounted models available by Christmas Day. While the deals are great, the selection may not be expansive. If you’re picky, you might want to start your search in mid-Autumn for the best availability!
Discover Holiday Lease Deals at Devils Lake Cars
We are excited to announce that every Devils Lake Cars location will be open on Christmas Day. It’s our hope to offer our community the best Christmas lease deals in the region.
Not only will you find seasonal discounts and incentives, but we’re also happy to help with financing. Our relationship with the local banks means that nearly every interested buyer walks away with a loan. Most lessees pay $0 down and drive away feeling great about their purchase.
Will this Christmas be the year you unwrap a safe, reliable vehicle? Make this holiday season one to remember. Browse our new inventory, and then take advantage of Christmas car specials.
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