Jan 12, 2024
A bundled-up couple sits in the trunk of their new car in January, holding champagne flutes and snuggling for warmth

Last year, the most popular New Year’s resolutions were mental health-related. Approximately 45% of Americans committed to doing something to improve their enjoyment of life.

Would a safer new or used vehicle bring you peace of mind? If so, make scoping out New Year’s car deals your resolution this year!

Don’t think this suggestion is a gimmick. Many studies suggest that driving can be a major source of stress relief. When your car is both affordable and reliable, you’ll know you can pay the bills and make it to your appointments on time.

Luckily, you’ll find plenty of New Year’s Day car sales, incentives, and lease deals after the ball drops! Continue reading to learn how to get the best price on a vehicle this January. Your mental health depends on it!

What Is the Best Time of Year to Buy a Pre-Owned Car?

Most automotive dealers agree that January is the best time of year to buy a pre-owned vehicle.

Why? The average salesperson has just celebrated meeting their end-of-year sales goals. If they were successful, they managed to clear their lot of older models. Their goal was to make room for the latest and greatest cars on the market.

In order for people to buy those cars, however, most had to sell an older vehicle first. Thus, dealerships find themselves with an influx of pre-owned or used cars. That means there are more pre-owned cars on the market, and supply may exceed demand.

You’ll find the best selection at the best prices. Likewise, dealerships are likely to provide incentives to encourage buyers to consider those used cars.

 As a result, January is the perfect time to shop for a pre-owned vehicle.

An open highway road with “Start 2024” painted on the ground

What Is the Best Time of Year to Buy a New Car?

You’ll find many discounts on new cars in January, too. New Years is one of the holidays with the highest number of discounts in the industry.

Be aware that those discounts grow scarce as you get deeper into the winter months. If you’re going to commit to a vehicle this year, consider saying “Happy New Year” with a car!

If you can wait, the best time of year to buy a new car is in the fourth quarter of the year. You’ll find the best sales and steepest discounts in December. However, you’ll see incredible discounts as early as October, when the automotive year begins.

Finding the Best New Year’s Car Deals

Car manufacturers and dealerships typically do not announce their New Year’s car deals in advance. With that said, you can expect to find many types of sales and incentives bright and early on New Year’s Day. These include bonus cash offers, free satellite radio subscriptions, and steep discounts off the retail price.

Here’s how to find the best New Year car deals in your area:

  • Check your local car dealership’s websites starting two weeks before the New Year
  • Keep an eye on local newspapers
  • Follow your favorite local dealerships on social media
  • Give your local dealerships a call to inquire about their New Year’s deals

Every Devils Lake Cars dealership plans to start the year off with fantastic sales and incentives. We hope you’ll stop by to see what we have in store for the upcoming year!

Start Your New Year at Devils Lake Cars

If you’ve resolved to drive away in a new vehicle this year, the team at Devils Lake Cars is ready to help. We’ll be ready and waiting on New Year’s Day to help you find your next new or pre-owned vehicle. In addition to sales, offers, and incentives, we’ll work with local banks to help make your dream car as affordable as possible. That’s our resolution to the Devils Lake community.

Can’t wait for the New Year’s countdown to begin thinking about your new wheels? Browse our current inventory and start dreaming! A stress-free New Year is right around the corner.